ARV the Label

ARV the Label transforms pre-loved clothing into wearable art. Each piece is hand-painted and reimagined, combining sustainability with creativity. Stand out. Be unique. Wear a story.

Find our items in our atelier/showroom in Eindhoven or during fashion week at Brand Space Studio in Copenhagen

‎ SHOP

BE CREATIVE
BE ONE OF A KIND
BE SUSTAINABLE

SHOP

NEW COLLECTION

ABOUT ARV

ARV the Label was founded in the Netherlands in 2020 by Anne-Roos Verheijen. ARV are the initials of the creator, but also stands for the Artistic Reused Value. The focus of the company is combining Art + Fashion.

The brand positions itself in the fashion industry through a focus on upcycling: giving existing garments a new life by transforming them with hand-painted designs and custom creativity. By doing so, ARV the Label reduces textile waste while offering unique pieces that can been seen as wearable art.

MORE INFO

Get to Know ARV

WEARtheLABEL stands for the creative side and the uniqueness of clothing. Painting clothes by hand creates a combination of art and fashion. Every piece of art is therefore different, and that makes everything unique.

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Alle video's

foundation movie

00:43

WEARtheCollections in the Alpes

01:10

Meet ARV

01:13

WE ARV COMMUNITY

"Energetic, enthusiastic, and driven by a strong passion for sustainable fashion — that is Anne-Roos Verheijen. Although not yet graduated, she is already making significant progress in building her own fashion label, ARV the Label (short: ARV).