ARV the Label

ARV the Label blends art and fashion into unique wearable art-pieces. ARV stands for Artistic Re-Used Value. The brand focuses on giving existing garments a second life through artistic transformation and creating value by customisation.

Find our items in our showroom in Eindhoven. Sign up for the Atelier days to create your own.

SHOP THE LABEL

BE CREATIVE
BE ONE OF A KIND
BE SUSTAINABLE

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NEW COLLECTION

ABOUT ARV

ARV the Label was founded in the Netherlands in 2020 by Anne-Roos Verheijen. ARV are the initials of the creator, but also stands for the Artistic Reused Value. The focus of the company is combining Art + Fashion.

The brand positions itself in the fashion industry through a focus on upcycling: giving existing garments a new life by transforming them with hand-painted designs and custom creativity. By doing so, ARV the Label reduces textile waste while offering unique pieces that can been seen as wearable art.

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Get to Know ARV

WEARtheLABEL stands for the creative side and the uniqueness of clothing. Painting clothes by hand creates a combination of art and fashion. Every piece of art is therefore different, and that makes everything unique.

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Alle video's

foundation movie

00:43

WEARtheCollections in the Alpes

01:10

Meet ARV

01:13

WE ARV COMMUNITY

"Energetic, enthusiastic, and driven by a strong passion for sustainable fashion — that is Anne-Roos Verheijen. Although not yet graduated, she is already making significant progress in building her own fashion label, ARV the Label (short: ARV).