ARV the Label was founded in the Netherlands in 2020 by Anne-Roos Verheijen. ARV are the initials of the creator, but also stands for the Artistic Reused Value. The focus of the company is combining Art + Fashion.
The brand positions itself in the fashion industry through a focus on upcycling: giving existing garments a new life by transforming them with hand-painted designs and custom creativity. By doing so, ARV the Label reduces textile waste while offering unique pieces that can been seen as wearable art.
Visitors can experience the creative process during an Atelier Day, where the full showroom is open to explore. During this day it is possible to design a personal blazer together with the designer and create a truly unique piece.
Looking for a live paint activation at your store, wedding or event?
Watch artwork come to life in real time and create a unique experience for your guests. Each activation is tailored to your story, brand or occasion.
Interested? Get in touch to discuss the possibilities.
Book a upcycle workshop in our Atelier or on location
Alle video's
Alle video's
foundation movie
WEARtheCollections in the Alpes
Meet ARV
CONTACT ARV
BE CREATIVE
BE ONE OF A KIND
BE SUSTAINABLE
